Image by Marion Fayolle from: Can’t Place that smell? You must be American 

In this article in the N.Y. Times, Author T.M. Luhrmann, a professor of anthropology at Stanford discusses experiments with various senses and how culture trains us to use some senses better than others and perception can be influence by this just as much as biology. Marshall McLuhan is sited in his insistence that nonliterate societies were governed by spoken words and sound, while literate societies experienced words visually and so were dominated by sight.  That our cultural metaphors can provide us the architecture to build deeper relationships with our senses or weaker ones.